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Chuck out good vibes not clothes

Circularity is a way to extend the life cycle of products and limit waste. Most garments aren’t made to be recycled, reused, repurposed, or biodegradable, so many end up in landfill or are incinerated. 

With Blaire you wear the change you wanna see in the world.

Reasons over seasons

Blaire's gear is designed and (dance move) tested to fit a tween and their sense of style. We are here for the well-loved, well-worn threads - just like your fav pair of dunks.

Buy less wear more

Landfill is not a good look so we make clothes that last longer - focusing on quality and craft. With 100% natural fibres, once Blaire's gear has seen all seasons of Stranger Things 3x over, we recycle them here:

Don't bin it, bounce it

Bounce is how we do it at Blaire. Trade in your Blaire gear with BuyBack to avoid fast fashion
landfill and save.

Tweens be growing, but with Blaire, they ain’t throwin’.

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